The Lifecycle
Most web vendors sell you a deliverable and vanish. The invoice closes the relationship, and the site starts decaying that day — stale prices, dead links, an old address nobody updates. We run the opposite model: the relationship compounds. Three phases.
Phase 1 — Before you're a client
You fill the brief: ten minutes in the evening, plain questions about your business.
The same night you get a response with the scope in writing — what gets built, what it costs, when it goes live. No discovery-call gauntlet, no packages engineered to upsell. If we're not the right fit — budget, timing, or the job itself — we say so and tell you what we'd do instead. You decide with real numbers, not a salesperson's hunch.
Phase 2 — The build
Once you approve, the agents build overnight. In the morning there's a review link in your inbox. Click through the way a customer would — phone first — and mark up anything wrong: words, photos, prices, a service you forgot to mention. Revisions are part of the job, not an invoice event. When you're satisfied, it launches on your domain. Brief to live site in about 24 hours.
Phase 3 — Lifetime
This is the phase other vendors don't have, and it's the one that decides whether your site makes money or gathers dust.
Watched 24/7. Uptime, forms, error rates. When something breaks, we usually fix it before you notice.
Kept current. Platform upgrades, security patches, performance work — included, not billed as surprise maintenance.
Changed on request. New hours, new prices, new photos, a seasonal promo. You ask, it ships. Bigger additions get scoped and quoted first — you approve the number before we build.
Reviewed quarterly. What pages get traffic, what converts, what to build next. Plain language, tied to your business — not vanity metrics.
Grows as you grow. New location, new service line, a booking system, a store. The site extends; it never gets rebuilt from scratch. And there's no ransom in it: you own the code, the accounts, and the data outright, so staying is a choice, not a lock-in.
Why this compounds
A site nobody tends loses customers quietly. A tended one gets better every quarter — more pages answering real questions, faster loads, sharper offers, fresh proof. Year one, your site exists. Year three, it's an asset that brings work while you sleep. No rebuild fees, no starting over.