Made for how your business actually works.
Different trades check different things first. Open your drawer.
THE FIELD GUIDE / SEVEN DRAWERS
OPEN ONE / SEE THE FIRST CHECK
NIMOS / FIELD GUIDE
SEVEN DRAWERS · ONE BUILD
TRADES & HOME SERVICES
Trades & home services
Found first, called first.
THE FIRST CHECK
Are they licensed and local?
CAFÉS & RESTAURANTS
Cafés & restaurants
Found at 6pm, on a phone.
THE FIRST CHECK
Are you open right now?
CLINICS & WELLNESS
Clinics & wellness
Calm, clear, and easy to book.
THE FIRST CHECK
Who practices here?
RETAIL & BOUTIQUES
Retail & boutiques
A real street presence, online.
THE FIRST CHECK
Do they actually have it?
WINERIES
Wineries
Two audiences, one field.
THE FIRST CHECK
Are you open this weekend?
PROFESSIONAL SERVICES
Professional services
The first impression, before the call.
THE FIRST CHECK
Do they do what I need?
AGENCIES
Agencies
Builds behind your name.
THE FIRST CHECK
Can they deliver on a real date?
THE DRAWER IS THE TRADE. THE FILE IS THE BUILD.
NO STAND-IN EXAMPLES.
EACH DRAWER HOLDS THE FIRST QUESTION A CUSTOMER ASKS IN THAT TRADE. OPEN IT TO READ THE FULL DECISION.
A FIELD GUIDE / NOT A CARD WALL
The first check is the whole job.
A customer checks a few things on a phone. The drawer is the first.