HOW THE WORK IS DONE
Five decisions, and what each one costs if it is made the other way.
Nothing here is a comparison with a competitor. It is the reasoning behind the way this studio works, written so it can be argued with.
The scope comes first, because a price without one is a guess.
The first thing we ask is what the business actually does, who it serves, and what a good month looks like. Twelve questions, one evening — or the price page, where the twelve things are already listed and each one has a number. Either way the scope is written down before anything starts. A price quoted before that is a number someone made up to win the conversation, and it is the number that gets renegotiated halfway through.
The words are written, not poured in.
A page that could describe any business describes none of them. The copy is written for the trade, the town and the customer — the phrases a buyer actually uses, the questions they ask before they call, and the proof they need to believe it. That is the slow part, and it is the part that decides whether the page works.
One price, because an hourly rate rewards the wrong person.
Billing by the hour pays a supplier more for being slower and charges a client for asking a question. The scope fixes the price before the work starts, so a change of mind is a conversation about the work rather than an invoice. If the scope is wrong, that is ours to absorb, not yours to discover later.
Launch is a date, not an ending.
A certificate expires whether or not anyone remembered. A form stops sending. A dependency gets a security patch that never lands. The work after launch is a schedule — checks that run, patches that land, changes that go through a queue, and a report that says what happened. It is boring on purpose, because the alternative is finding out from a customer.
The portal shows the state, not a summary.
One screen: the site, the funnel, the changes, the invoices, the accounts. Every number on it opens into the rows behind it, so a total can be checked rather than trusted. A dashboard that rounds up is a dashboard that lies, and there is no version of this business where that is acceptable.
Four things we will not do
We will not promise a ranking.
Pages can be built so a search engine and an AI crawler can read them. Where they land is decided by someone else.
We will not promise traffic or revenue.
A site can remove friction and answer questions. It cannot make a market, and anyone who says otherwise is selling.
We will not use a countdown.
No expiring offer, no fake scarcity, no pressure dressed as a deadline. The price is the price on a Tuesday and on a Friday.
We will not hide the limits.
If a page builder is the right answer for a one-page site, we say so. If a request is outside what we do, we say that too.
Still deciding?
Twelve questions, one evening — or twelve priced lines in about ninety seconds. Either way you get a written scope and a price before anything starts. If we are the wrong fit, we say so.