The Short Version
A website is not a lawn. Nobody needs to tell you the grass grew. What a site needs is
someone who knows what it is supposed to do, notices when it stops, and fixes it without
being chased.
That is the whole job. Everything below is what we actually do, and — just as
importantly — what we do not do.
What we actually do
Security patches and platform updates. When Next.js, Vercel, or a dependency ships a
security fix, it gets applied and the site gets checked. This is included, not invoiced.
Scheduled checks. We look in on a cadence we state in your scope document, and we
tell you what that cadence is. We are not a 24/7 monitoring desk and we will not sell you
one. If your business genuinely needs round-the-clock monitoring with a five-minute alert,
that is a different kind of company and we will tell you so rather than imply otherwise.
Changes, scoped and priced before they start. New hours, new prices, new photos, a
seasonal offer, a new page. You ask, we scope it, you approve the number, we build it. No
change is ever added to an invoice you have not already seen.
A review, when you ask for one. Plain language, tied to your business: which pages get
traffic, which ones produce enquiries, what to fix next. Not a vanity dashboard — and it
is an item we agree in writing as part of a management retainer, not something that happens on its
own every quarter.
Backups on the stack it runs on. Your database and your files are backed up on the
hosting and database accounts the site runs on, with the retention your plan states. We do not run
a separate backup service, and we will not quote you a restore point we have not tested.
What we do not do
We are going to write this down plainly, because a maintenance page that only lists
services is a sales page, and you deserve to know which one you are reading.
- We do not monitor 24/7. No monitoring desk, no five-minute alerting, no uptime SLA.
Anyone promising you that is selling you a dashboard.
- We do not post to your Google Business Profile or answer your reviews for you. That
is a different business with a different licence.
- We do not run monthly marketing retainers dressed up as maintenance. If you want
someone running campaigns every month, we are the wrong studio and we will say so.
- We do not redesign your site on a schedule. A design refresh is a project, and
projects are scoped and priced. It is not a line item that appears on an anniversary.
Why the honest version is worth more
Every studio's maintenance page is the same list: monitoring, updates, backups, reports.
Written down, it means almost nothing, because you have no way to tell one list from
another.
The only version worth reading is the one that says what is *not* included. Because that
is the part that costs somebody money to admit, and it is the part that tells you whether
the rest of the list is true.
So: the site is code on a stack any developer can pick up, run by whichever of us holds
the account — and the option to move it is always on the table. That is the actual maintenance strategy. It is not glamorous, and
it is the reason there is nothing here you have to take on faith.
What to do between visits
The cheapest maintenance is the ten minutes a month where you check the three things
that actually break:
- Submit your contact form. If it does not arrive, everything else on this page is
irrelevant.
- Look at your phone number and hours. They are wrong more often than anything else
on a site.
- Open the site on your actual phone, on real mobile data, not office wifi.
That is not a substitute for paying someone. It is the part that keeps you from paying
someone for a problem you could have caught in a minute.