Google Analytics 4
The shop's window counter, reading foot traffic.
- ON THIS BUILD
- NOT LOADED HERE
- WHERE IT RUNS
- Analytics · client option · not on this build
- OFFICIAL DOCS
- Read the reference →
What it is
The window counter, reading foot traffic. GA4 records what visitors actually do on your site — which pages bring customers, where they stall, what they read before they call.
What it does for your business
For your business it means decisions based on behaviour instead of gut feel: the page that earns its keep, the one that leaks, and the wording that gets the form filled — visible, not guessed.
Why it earns its place
Traffic data is useful when it answers a question. It is noise when a tag is pasted in to make a dashboard look full.
Free to run, and we set it up with you. It reads your traffic, not ours — the account and the data are the business's.
The honest status
On this site
not loadedLoaded instead
Vercel AnalyticsProperty owner
the clientConsent
before any hitThe site uses Vercel's first-party analytics. A GA4 property is a client decision, not a default.
How it runs here
GA4 would load through a Measurement ID and `gtag`, with consent handled before the first hit. This site currently loads Vercel Analytics and Speed Insights instead; there is no GA4 tag in the layout.
IF A PROPERTY IS INSTALLED
JSgtag("config", measurementId, { anonymize_ip: true, send_page_view: true,});When it runs
A client already owns a GA4 property and wants its acquisition reports. Not by default, and never without a consent decision.
Who owns it
The client owns the property and the data. Build owns the install. Compliance owns the consent gate.
What it does not claim
No GA4 numbers are cited on this site because no GA4 tag is loaded here. Vercel's analytics do not become GA4 data by being renamed.
THE REFERENCE
The manual above is ours. The vendor's reference is the place to check an API, a version or a limit.
Open the official docs →This is the tool. The process is what turns it into your business.
File the brief