MilkMan — menswear, sold as listed
What it is
MilkMan is the studio's own menswear label: heavyweight hoodies, tees, garment-dyed pieces, denim, work jackets and moto jackets, sold on milkmaninc.com. The line does not pretend a garment is new when it is not — the site's own title says *sold as listed*, and the catalogue carries a Markdowns section for the pieces being cleared. It is one of ours, which is why it appears here and not in a portfolio of other people's work.
What we built
The storefront on milkmaninc.com: a Next.js front end on Vercel, with Shopify carrying the catalogue, the bag and the checkout. The catalogue is the business's own — every product, every price in Canadian dollars, and a markdowns rail that moves as the inventory moves. The bag, the account and the shipping pages are part of the same build rather than links out to somewhere else.
The engineering
Next.js 15 on Vercel with React 19, reading the catalogue through the Shopify Storefront and Admin APIs. The storefront is its own app rather than a theme, which is what lets the design carry the brand's voice instead of the theme's. Every product is a real URL, so a piece can be linked, shared and bought — the same rule this studio holds its own storefronts to.
What the business gets
A storefront that sells the way the business actually operates: honest condition, visible prices, and a catalogue that is the store's data rather than a picture of it. It also proves the studio's point in the cheapest way there is — this is a site the studio runs, on the same stack and behind the same gates, that a client gets.
Start yours
It was built with the same system, and a human checked it before it shipped. Clients own their site outright — code, content, domain, and the accounts in their name.