WezelBezel — every piece measured, every price shown
What it is
WezelBezel is a women's clothing label — dresses, knitwear, jackets, denim, skirts, shirts and jumpsuits, in small batches. What separates it from a store that merely lists clothes is the chart on every product: bust, waist, hip and length, in centimetres and inches, measured from that garment rather than from a size chart. The site's own line carries the promise — *every piece measured, every price shown* — and the store backs it with 30-day returns and free shipping to Canada and the US.
What we built
The storefront on wezelbezel.com, with Shopify carrying the catalogue, the bag and the checkout. The part worth pointing at is the per-garment measurement chart on the product page: the numbers belong to that piece, and the fit story is on the page before anyone buys, so "size M" stops being the only thing a customer has to trust. Around it: a lookbook, a journal, a find-your-size path, and collections for the shapes people actually shop in.
The engineering
Next.js and React on Vercel for the storefront, Shopify for the catalogue and the transaction, and the studio's own design system doing the visual work. Product pages are real URLs with their own metadata, so a piece can be shared and found. Nothing on the page is a mock — the photography, the prices, the charts and the bag are the store's own.
What the business gets
A store that answers the objection before it is raised: *does it fit me* — with the numbers, on the page, in both units. And it runs on the same build system as every other site here, behind the same gates, which is why the next build is cheaper than this one was.
Start yours
Built with the same system and checked by a human before it shipped. The business owns its site, its store and its accounts.