Real estate website design in Boise
Helping people buy and sell homes, and the local knowledge that makes the difference. The person reading this page is a buyer relocating or a seller testing the market, usually months before they act. The site has one job: to answer what they are asking before they call.
The first screen, drawn
Five things a agent’s home page has to carry before a buyer scrolls. This is the shape every build starts from — the words change, the anatomy does not.
BOISE · REAL ESTATE
FIRST SCREEN- WHAT YOU DOReal estate in BoiseIn the words the customer uses, not the trade's.
- THE FIRST CHECKListings that update from the board feed, not a static pageThe thing a buyer checks before they call.
- THE AREABoise and the towns around itNamed by town, not by county.
- THE ACTIONCall, or ask for a quoteOne action, repeated. Not four equal buttons.
- THE FORMReaches a person, with a recordWired in, and it says what happens next.
What a site for real estate businesses in Boise has to do
- Listings that update from the board feed, not a static page
- Neighbourhood pages with real local information
- A home valuation request that is answered
- The agent's licence and brokerage
- Recent sales, with the numbers
- A seller's guide and a buyer's guide, separately
What people search before they call
These are the phrases a buyer in Boise types, in the order they type them. The page is built to answer each one in plain words, because a page that answers the question gets the call and a page that describes the company does not.
- realtor near me
- homes for sale
- sell my house
What a agent in Boise is actually choosing between
Five ways to get a website, read down the only column that decides anything: who does the work. Every row is a question you will ask in month three, not week one.
- Who writes the words
- Us
- Everyone else: You, or someone you brief and then edit
- Who designs the pages
- Us
- Everyone else: A template, a prompt, or a person you hired
- Who builds it
- Us
- Everyone else: You, or the person you hired
- Who wires the enquiry form
- Us
- Everyone else: A plugin, or whoever built the site
- Who writes the page for each service
- Us
- Everyone else: You, or a change order
- Who sets up local search
- Us
- Everyone else: You, or a separate invoice
- Who launches it
- Us
- Everyone else: You, or the person you hired
- Who fixes it when it breaks
- Us
- Everyone else: You, or a queue
- What you have to learn
- Nothing
- Everyone else: A builder, a prompt, or how to brief a person
- What you have to manage
- Nothing
- Everyone else: A tool, a person, or an account
- When the first version exists
- Weeks, against a written scope
- Everyone else: Fast, and unfinished
- What you are left holding
- The site, the funnel, the words, the launch, and the running of it
- Everyone else: A tool, a draft, or a bill
- Who does the work
- Us
- Everyone else: You, or someone you have to manage
The last column is the only one that is a promise rather than a licence. It is also the only one you can hold to a date.
What arrives for a agent in Boise
Ten things, every build. The list is the ceiling, not a marketing sentence — if it is not on this list it is not in the price.
A written scope and one fixed price
Agreed before any work starts. The number you sign is the number you pay.
The words, written for the customer
Every page answers what a buyer asks, not what the owner wants to say.
The design, from a system already live
Not a template you fill in. A layout built from the same system as every other build, adapted to the trade.
The build, fast on a real phone
Tested on cellular data, not on the studio's wi-fi.
The enquiry path
Form, notification, and a record of what came in — wired in, not bolted on.
Local search structure
Real headings, structured data, a sitemap, and the town named in the words.
The launch
Domain pointed, certificate checked from outside, redirects in place.
One revision round, in writing
A list of changes, agreed, done, and closed — not an open-ended tab.
The handover
Code, design, content and logins, in the business's name. Nothing held back.
Changes after launch, through the portal
Queued and done when we are in there. No retainer required to ask.
What it costs, line by line
These are the published prices, in Canadian dollars before tax, from the same table the plan page charges from. A build is quoted as one fixed number against a written scope — this is what the lines add up to, not an offer.
| The site | $2,500 |
|---|---|
| The site plan | $450 |
| A funnel | $450 |
| Local search setup | $350 |
| Care | $150 |
| Site Watch | $49 |
The local part
- Country
- the United States
- Province / state
- Idaho
- Currency
- US dollars (USD)
- Privacy
- the privacy law of the state the business is in
- Time zone
- Boise
The honest part
A seller checks recent sales in their neighbourhood; a buyer checks whether the agent actually knows the area. That is the test this page is built against, and it is the reason the page names the licence, the service area and the price instead of describing the company as passionate.
What we will not claim: a ranking, a number of leads, or a revenue figure. A page can be built so a search engine and an AI crawler can read it — real headings, structured data, a sitemap, text that says what the business does. Where it lands is decided by someone else.
Direct answers
- What is my home worth?
- A valuation request that a person answers within a day. An automated number with no follow-up is the thing sellers complain about.
- What do you charge?
- Commission is negotiable and now often disclosed. Say the structure, because the seller is comparing.
- How long will it take to sell?
- Days on market for comparable homes, not a promise. A range with the evidence behind it is credible.
- Do you work with buyers too?
- Say whether the agent represents both sides and how that is handled, because it is a real conflict question.
What you can check before you call
There are no testimonials on this page, because there are none to show. What there is instead is four things you can open in another tab and judge for yourself.
The build log
Every change this studio ships to its own site, dated, with the commit behind it.
Read the log →
The work
Five real builds, named, with what was actually done on each one.
See the work →
The accessibility rules
The contrast, type and motion limits this site enforces on itself, stated publicly.
Read the rules →
The status page
What is up, what is down, and what changed — not a badge that always says green.
Check the status →
LATELY, ON THIS SITE
- 2026-11-06The field, named — Sixty-six tools and people get a page each, and every city gets a hub.
- 2026-11-04The local engine — Twenty trades across a hundred and eighteen cities, from one data file.
- 2026-10-20The build table — The six numbered steps become one table of real handoffs — HELLO to LIVE.
This page is generated from the same data the site is built from: the trade profile, the place record, and the price table. Nothing on it is written per page by hand, and nothing on it is a claim about real estate work in Boise that we cannot point at.
Read next
Four short essays on the parts of a agent’s site that decide whether it works. No jargon, no gated PDF.
Why speed wins
Every week a site is slow is a week of calls going somewhere else.
Read it →
What conversion actually is
A website is a set of steps that turns a visitor into a phone call.
Read it →
Trust wins
People buy from businesses they trust, and the site is where that is decided.
Read it →
What a website should cost
Why the number moves, what it is made of, and what a cheap one really costs.
Read it →
Other trades in Boise
Two ways to start, and neither is a sales call.
Price your system line by line on the plan page, or run the free leak report on the site you have now and read the findings yourself. Neither one is a sales call.